8
Dec
2017
0

Inspire Your Christmas With Decorations That Aren’t Red

The holiday season is all about celebrating family traditions. On those cherished special occasions where our loved ones are able to come together under one roof to see familiar faces, tell all the old stories and enjoy our family’s favourite dishes. Some traditions are timeless and will never need to change. But when it comes...
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17
Oct
2017
1

Unique Twists on Classic Christmas Decorations

Transform your home this festive season with simple and creative Christmas decoration ideas. There are many ways to deck the halls, the fire place and even the front door if you are getting bored of the classic Christmas lights and decorations that you bring out every year...
7
Aug
2017
0

Flower Menus For Busy Seasonal Occasions

Every florist shop has different clientele and every florist has a different view on how to give their customer the best customer service and offer. So this might mean florists will have a standard menu of products for each important floral occasion like Mother’s Day and other will only offer individual creations to suit the...
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21
Jul
2017
1

Floral Foam: The foundation of a great flower arrangement

Among a florist’s and flower arranger’s hardest-working best friends, but seldom given the credit it deserves for holding together a wide range of floral displays, is floral foam. Floral foam is a dense but lightweight material that holds water and keeps its shape even when wet. For these reasons, it makes the ideal base for...
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28
Jun
2017
1

3 Great Ideas To Boost Your Foot Traffic

Imagine this scenario: Online sales are booming, but your brick-and-mortar store is lacking customer traffic. You look around and can’t figure out what the problem is. After all, your shelves are fully stocked, the whole store is gorgeously decorated, and you are ready to meet the needs of your customers. Sound familiar? You don’t want...
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15
May
2017
2

Why You Should Give Flower Food Generously

Most florists know that the more beautifully and vibrantly their flowers are displayed in store the better their chances of catching potential customers’ eyes and getting sales are. But while it’s just as important that the flowers you sell stay healthy, beautiful and vibrant for as long as possible, it can be harder to recognise...
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21
Apr
2017
0

Tips for Mother’s Day merchandising

Preparing visual displays for special events is one skill that professional florists and retailers alike are very good at. Below we just want to give you a few tips for Mothers’ Day merchandising to help you ensure your displays give your customers the best experience. All visual displays have an impact zone. The impact zone...
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30
Mar
2017
0

6 Winning Habits of a Professional Florist

Professional Florists have to manage many different parts of their business to ensure success on a daily basis. So many successful florists develop winning habits that make success easy. Engage and empower your staff. It may sound simple, but engaging your staff in what you do and why you do it usually leads to positive...
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