“A rolling stone gathers no moss”. Plan ahead and keep working your merchandise.
Every year without fail, all major selling events such as Christmas, Valentines and Mother’s Day always happen and create sales.
Many retailers often avoid or miss the seasonal selling opportunity because they are afraid of buying products that will be left over for next year.
Here are some buying tips to avoid this.
1. Buy ingredients that suit many recipes. Neutral colours and items can be used for many events. You do not need to buy all you Christmas merchandise that says “Merry Christmas” or look like Santa. Work out what percentage of your purchases will be Christmas specific and buy other products that are neutral and will stand up and say Merry Christmas such as a plain red box. Red boxes can be used for other events such as Valentine’s Day.
2. Use some garnish. You can often make a seasonal statement with a simple add-on such as a ribbon or change of flower colours that will make sure you can sell products left over from a major event.
3. Love your left overs. Popular colours for Easter are either pastels or bright colours. Pick your colours and neutral products with Mother’s Day in mind so your left overs are all used on your next major event.
Although buying and creating products for seasonal selling events is not actually like cooking, the concept has some similarities. Planning one event into the next often can be a great way to ensure you won’t get stuck with seasonal merchandise.