Tag floral industry

Summary

• Social platforms like Instagram are fantastic tools for florists to share their work.
• Customers now have a window into floristry design that they never had before social media.
• Clients often don’t choose things from a florist’s portfolio anyomore, but instead straight from social media.
• Most grand floral installations take skills that only experienced florists will have.
• Florists themselves need to be realistic about their abilities, but always strive to be creative.

We’ve all seen the social media wedding of our dreams splashed across the screens of our digital devices. Scenes of grand halls and gardens dressed in towering floral installations, blooming with the most beautiful seasonal flowers.
In today’s digital world, the professional florist is forever being challenged by clients to push their boundaries to makes these lavish dreams come true. But does this type of demand help or hinder a florist’s talents?

Summary

• Social platforms like Instagram are fantastic tools for florists to share their work.
• Customers now have a window into floristry design that they never had before social media.
• Clients often don’t choose things from a florist’s portfolio anyomore, but instead straight from social media.
• Most grand floral installations take skills that only experienced florists will have.
• Florists themselves need to be realistic about their abilities, but always strive to be creative.

We’ve all seen the social media wedding of our dreams splashed across the screens of our digital devices. Scenes of grand halls and gardens dressed in towering floral installations, blooming with the most beautiful seasonal flowers.
In today’s digital world, the professional florist is forever being challenged by clients to push their boundaries to makes these lavish dreams come true. But does this type of demand help or hinder a florist’s talents?

Summary

• Social platforms like Instagram are fantastic tools for florists to share their work.
• Customers now have a window into floristry design that they never had before social media.
• Clients often don’t choose things from a florist’s portfolio anyomore, but instead straight from social media.
• Most grand floral installations take skills that only experienced florists will have.
• Florists themselves need to be realistic about their abilities, but always strive to be creative.

We’ve all seen the social media wedding of our dreams splashed across the screens of our digital devices. Scenes of grand halls and gardens dressed in towering floral installations, blooming with the most beautiful seasonal flowers.
In today’s digital world, the professional florist is forever being challenged by clients to push their boundaries to makes these lavish dreams come true. But does this type of demand help or hinder a florist’s talents?

Managing a safe and healthy workplace for your florist business should be front of mind during peak season trading, as well as slower times of the year. Keeping up to date with things like workplace risks and safety is not only something you should like to do but it is also required by Australian law. Floristry is certainly not a risky business, but if things go wrong, it puts your reputation and livelihood at stake.

There is no doubt that life as a modern florist has changed from its traditional beginnings. Today, not all florists work out of retail stores. Some florists have studios, some are mobile, and some only have an online presence. Customers have also become more knowledgeable than ever before. When making a purchase, customers now often know the style, flower type, colour, and even spend limit they want.

Most flower business owners are constantly trying to build a creative team to ensure that their businesses are successful. But this is not always easy. Most of the time a florists main goal can be solely focused on the selling and delivery of flower arrangements. Unfortunately, this means in a fast-paced world of technology and trends it is easy for a business to get left behind if they don’t invest in a dedicated team to help push them forward.

Summary:

• Flower food sustains flowers, decreases the presence of microorganisms, and helps them absorb water and nutrients more effectively. Combined, these factors keep your flowers looking and smelling better, for longer. 
• The three key components of flower food are citric acid, sugar, and an antibacterial agent.  
• Flower food is easy to make at home using household items.  
• Many DIY recipes use bleach, so take care to ALWAYS MIX THE OTHER INGREDIENTS FIRST, THEN ADD BLEACH AS THE FINAL STEP.  
• When your vase water becomes cloudy, change out your water and make a new batch of flower food. 
• Trim your stems, pick out dying vegetation, and remove any wet leaves or buds from your arrangement and water.  
• If DIY flower food is not for you, check out our ready-made range at Koch & Co.  

A bouquet is always something special to give or receive, whether it’s from the corner shop or a boutique florist. To keep your flowers fresher for longer, we have some simple DIY flower food recipes below that can be made with simple household items.  

When it comes to packaging, we all recognise that sustainability is now a core value to government, businesses, and consumers alike. Small brand touches on a business’ sustainable packaging can communicate so much about attention to detail, the quality of products and service, as well as its ethos. Now, more than ever, finishing touches like branded wrap and packing tape are helping both small and big businesses to minimise their footprint and meet the changing values of an environmentally-minded clientele.

Dried Flowers are currently a huge growing trend in the world of floristry, event styling, and home décor. With the ability to keep your special memento for longer and enjoy your favourite blooms all year round, its no wonder these stylish botanicals are the biggest thing to blossom into the florist industry since the flower crown. Dried flowers ever-growing popularity also comes from the fact that they combined the beauty of natural flowers with the longevity of artificial flowers.

Nothing is truer than the saying “from little things, big things grow”. This humble idea has been at the core of Koch & Co’s evolution throughout the years; an evolution built by hard work and family. So where did it all begin?