Tag professional florist

Summary

• Social platforms like Instagram are fantastic tools for florists to share their work.
• Customers now have a window into floristry design that they never had before social media.
• Clients often don’t choose things from a florist’s portfolio anyomore, but instead straight from social media.
• Most grand floral installations take skills that only experienced florists will have.
• Florists themselves need to be realistic about their abilities, but always strive to be creative.

We’ve all seen the social media wedding of our dreams splashed across the screens of our digital devices. Scenes of grand halls and gardens dressed in towering floral installations, blooming with the most beautiful seasonal flowers.
In today’s digital world, the professional florist is forever being challenged by clients to push their boundaries to makes these lavish dreams come true. But does this type of demand help or hinder a florist’s talents?

Summary

• Social platforms like Instagram are fantastic tools for florists to share their work.
• Customers now have a window into floristry design that they never had before social media.
• Clients often don’t choose things from a florist’s portfolio anyomore, but instead straight from social media.
• Most grand floral installations take skills that only experienced florists will have.
• Florists themselves need to be realistic about their abilities, but always strive to be creative.

We’ve all seen the social media wedding of our dreams splashed across the screens of our digital devices. Scenes of grand halls and gardens dressed in towering floral installations, blooming with the most beautiful seasonal flowers.
In today’s digital world, the professional florist is forever being challenged by clients to push their boundaries to makes these lavish dreams come true. But does this type of demand help or hinder a florist’s talents?

Managing a safe and healthy workplace for your florist business should be front of mind during peak season trading, as well as slower times of the year. Keeping up to date with things like workplace risks and safety is not only something you should like to do but it is also required by Australian law. Floristry is certainly not a risky business, but if things go wrong, it puts your reputation and livelihood at stake.

Summary:

• The flower distribution chain has to be carefully managed to ensure the correct care of fresh-cut roses. 
• Growers need to take key sanitation and hydration steps before the flowers leave the farm, or they will not survive the trip to the florist.
• Once delivered to the florist, key hydration and nourishment steps are needed to ensure the quality of the flowers.
• When designing bouquets, florists need to be properly conditioning the flowers for further storage and transport.
• Good florists should provide consistent flower care advice and support to customers after they have purchased their product.

Fresh cut roses are one of the world’s most popular flowers and often take the spotlight on Valentine’s Day and Mother’s Day. During these special occasions, the demand for fresh cut roses skyrockets and superior care is required to get them from the farm to the customer, while still looking their best.

Most flower business owners are constantly trying to build a creative team to ensure that their businesses are successful. But this is not always easy. Most of the time a florists main goal can be solely focused on the selling and delivery of flower arrangements. Unfortunately, this means in a fast-paced world of technology and trends it is easy for a business to get left behind if they don’t invest in a dedicated team to help push them forward.

We have some exciting news that is sure to make many environmentally-conscious florists bloom with happiness! Here at Koch & Co, we are pleased to announce that by late October 2020, we will be stocking Agra-Wool International’s NEW eco-friendly product 100% Natural Floral Foam called Sideau®.

Luxury wedding and events florist, John Emmanuel dropped into the Koch & Co Auburn superstore recently to add some industry extravagance to the aisles.

Have you ever wondered how those spectacular floral arrangements you see in a florist or on a celebrities Instagram page hold their gravity-defying shapes? The answer is floral foam; the secret weapon to help tackle even the biggest blossoming beasts.

The ever flexible and sheer resilience of the florist community, growers, flower wholesalers, florist & their staff, florist educators, floral designers and even flower delivery drivers have taken Covid-19 head on.

We were honoured to have John Grima of John Emmanuel Floral Events come into the Koch & Co head offices and create some absolutely stunning floral arrangements using our artificial flowers and containers.