How to Choose the Right SILK FLEURS® Faux Flowers for Your Business
Choosing faux flowers is about more than colour—it’s about shape, texture, scale, and performance. Whether you’re a wedding stylist, retail florist, or interior decorator, the SILK FLEURS® range offers a wide selection of stems and foliage to suit your needs.
Here’s how to shop the range like a pro and build a faux floral collection that works for your business.
1. Start with Versatile Base Blooms
Begin your collection with classic staples like:
- Roses: timeless, multi-use, and available in Real Touch varieties
- Hydrangeas: great for volume and softness
- Peonies: perfect for bridal and romantic styling
Choose neutrals or soft pinks/creams first—they’re the most versatile across events.
2. Add Structural & Textural Stems
Layer in architectural flowers like:
- Proteas or orchids for visual focus
- Delphinium or snapdragons for height and shape
- Dried-look accents for trend-forward designs
This creates balance, structure, and movement in your arrangements.
3. Greenery Is Essential
SILK FLEURS® greenery is highly realistic and available in a range of finishes—matte, variegated, waxy, or flocked. Stock staples like:
- Eucalyptus stems
- Ruscus
- Olive branches
- Ferns and vines
Greenery is your base and binder—don’t skimp here.
4. Tailor to Your Target Market
- For wedding stylists: stock romantic, trending colours and soft textures
- For interior stylists: go for sculptural shapes, neutrals, and preserved-look options
- For retail: use compact blooms and ready-to-go bunches that suit impulse gifting
5. Plan for Reuse
Choose stems that are strong enough for:
- Frequent setup and pack-down
- Repositioning in new displays
- On-location event styling
This is where SILK FLEURS® shines, offering quality stems that hold up season after season.
Artificial flowers have come a long way, and today, they’re not just a backup for fresh—they’re a strategic tool for trade professionals. Whether you're curating seasonal window displays, prepping for multi-day events, or creating ready-to-go bouquets in advance, SILK FLEURS® delivers the variety, quality, and scale you need to work smarter.
By investing in the right mix of hero blooms, greenery staples, and versatile textures, you can build a faux floral library that saves time, reduces cost, and keeps your styling fresh year-round. Let your creativity bloom—without worrying about availability, wilting, or waste.