Truths about the florist market we don't want to hear
Since the global financial crisis, we have seen major changes to retail overall. This includes the strengthening of larger players and introduction of now-trusted platforms of online sales.
How To Inspire Creativity In Your Flower Shop
The excitement is building for one of the biggest concerts coming to Australia in 2024, and there’s no better way to elevate your Taylor Swift Eras Tour outfits than with some stunning flower crowns or flower headbands. Whether you want your Eras Tour outfits to reflect the spirit of Lover, 1989, Reputation, or any other era-theme, a flower crown made with artificial or preserved flowers can be the perfect accessory to amplify your look.
How do you market to Generation X, Y and Z?
There is so much marketing jargon these days about understanding how to market to different generations. Why is this important? Well, as a broad rule, generations tend to form similar habits and patterns. If we are looking at selling to a person that is 40 years old today, we should try to learn about the generation in which they grew up. On the other hand, if want to market to someone who will be 40 years old in say 10 years time, then I should be looking at the behaviour of a 30-year-old. This may not be as confusing as you think, once you know a little about each generation. We have to go way back to get a better understanding.
Think Creatively And Boost Your Business
During our busy day we usually don't stop to think creatively about our flower business. However, you may wish to ask yourself some questions so you continue to create an attractive atmosphere for your customers.
Florist strategies: when the going gets tough, the tough get going
The modern retail landscape today is vibrant, interactive and competitive. The florist industry has kept pace with the overhaul of traditional methods of selling, by using their professional skills as well as changing old habits and mindsets. Businesses both small and large have embraced the opportunity to take back their customers with superior service, quality of product and professional enthusiasm.