Why Florists Are Switching to Floral Wool® for Sustainable Design
Sustainability in floristry is no longer a trend—it’s a growing industry standard. With increasing pressure from clients, consumers, and events to “go green,” many florists are rethinking how they construct their arrangements. One of the biggest game changers in this space is Floral Wool®, a sustainable alternative to traditional floral foam. Exclusive to Koch & Co, Floral Wool® is a biodegradable, compostable, and plastic-free flower-arranging medium that allows professional florists to deliver on both design excellence and environmental responsibility.
What Is Floral Wool®?
Made from basalt mineral rock fibres, Floral Wool® is a malleable, fibrous block designed to hold flowers upright while absorbing and retaining water, just like traditional foam.
Why Trade Professionals Are Making the Switch
1. Environmentally Friendly
Floral Wool® is 100% biodegradable and compostable, making it ideal for zero-waste events, sustainable floristry, and environmentally conscious clients. It decomposes within a few months under the right conditions, unlike floral foam, which can persist for centuries.
2. Water Retention & Fresh Flower Support
Floral Wool® absorbs and retains water well, providing a hydrated base for fresh flowers. The fibre structure gently grips stems while allowing air circulation at the base, reducing bacterial growth and extending vase life.
3. Adaptable & Easy to Use
The blocks can be cut, shaped, or compressed into vessels. You can pin or bind them with twine, and even wrap them in hessian or chicken wire for more structure. The wool’s texture makes it highly forgiving and repositionable—perfect for installation work.
4. Client & Venue Appeal
Many stylists, funeral homes, and wedding clients now request “foam-free” arrangements. Using Floral Wool® gives your business a tangible point of difference and appeals to venues that restrict single-use plastic waste.
Best Uses for Floral Wool® in a Trade Setting:
- Sustainable wedding installations
- Sympathy tributes with eco-conscious messaging
- Retail and shopfront displays with green credentials
- Corporate gifting and event work with ESG targets
- Church or community flower festivals
More and more florists are seeking out eco-friendly alternatives to floral foam, and Floral Wool® is quickly becoming a favourite among professionals who want to combine a lower environmental impact with high creative potential.
If you're looking to update your toolkit, meet client sustainability expectations, or simply reduce your business’s waste output, Floral Wool® offers a practical and planet-friendly solution.