21
Jul
2017
0

Floral Foam: The foundation of a great flower arrangement

Among a florist’s and flower arranger’s hardest-working best friends, but seldom given the credit it deserves for holding together a wide range of floral displays, is floral foam. Floral foam is a dense but lightweight material that holds water and keeps its shape even when wet. For these reasons, it makes the ideal base for...
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28
Jun
2017
0

3 Great Ideas To Boost Your Foot Traffic

Imagine this scenario: Online sales are booming, but your brick-and-mortar store is lacking customer traffic. You look around and can’t figure out what the problem is. After all, your shelves are fully stocked, the whole store is gorgeously decorated, and you are ready to meet the needs of your customers. Sound familiar? You don’t want...
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15
May
2017
0

Why You Should Give Flower Food Generously

Most florists know that the more beautifully and vibrantly their flowers are displayed in store the better their chances of catching potential customers’ eyes and getting sales are. But while it’s just as important that the flowers you sell stay healthy, beautiful and vibrant for as long as possible, it can be harder to recognise...
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21
Apr
2017
0

Tips for Mother’s Day merchandising

Preparing visual displays for special events is one skill that professional florists and retailers alike are very good at. Below we just want to give you a few tips for Mothers’ Day merchandising to help you ensure your displays give your customers the best experience. All visual displays have an impact zone. The impact zone...
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30
Mar
2017
0

6 Winning Habits of a Professional Florist

Professional Florists have to manage many different parts of their business to ensure success on a daily basis. So many successful florists develop winning habits that make success easy. Engage and empower your staff. It may sound simple, but engaging your staff in what you do and why you do it usually leads to positive...
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20
Feb
2017
0

How To Make Cut Flowers Last Longer

Flower bouquets and vase arrangements are beautiful so it’s important to take proper care of your flowers. Cutting the stems and changing water everyday can greatly improve the overall freshness of your arrangements. Another way to increase the life of fresh flowers is to use flower food sachets, which are commonly provided by professional florists....
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