Tag professional florists

In Australia, single-use plastics are on their way out. Though this is a positive change for the environment, these measures are having an impact on Australian businesses, both big and small. In an effort to replace plastic packaging, there has been a boom in both innovative and affordable sustainable kraft products to wrap and pack with. Strong and durable, kraft paper is a hero of this new wave of packaging products. Read below for more information about kraft paper as well as our expanding range of kraft-related products that will help your business on its way to a more sustainable packaging future.

Summary

• Social platforms like Instagram are fantastic tools for florists to share their work.
• Customers now have a window into floristry design that they never had before social media.
• Clients often don’t choose things from a florist’s portfolio anyomore, but instead straight from social media.
• Most grand floral installations take skills that only experienced florists will have.
• Florists themselves need to be realistic about their abilities, but always strive to be creative.

We’ve all seen the social media wedding of our dreams splashed across the screens of our digital devices. Scenes of grand halls and gardens dressed in towering floral installations, blooming with the most beautiful seasonal flowers.
In today’s digital world, the professional florist is forever being challenged by clients to push their boundaries to makes these lavish dreams come true. But does this type of demand help or hinder a florist’s talents?

There is no doubt that life as a modern florist has changed from its traditional beginnings. Today, not all florists work out of retail stores. Some florists have studios, some are mobile, and some only have an online presence. Customers have also become more knowledgeable than ever before. When making a purchase, customers now often know the style, flower type, colour, and even spend limit they want.

Summary:

• What do I need to consider when choosing containers for hand-poured candle making? 
• Material: Select a container made of heat-resistant materials such as glass or coated ceramic.
• Size: Choose a container that is wide enough to accommodate a safe perimeter of wax around your wick.
• Shape: Containers with a uniform diameter or width are ideal, as this facilitates an even burn. An even burn maximises your candle’s lifespan and helps to prevent smoky burning. 
• Aesthetic: Match the container style with your candle’s intended purpose and/or branding.

Choosing containers for hand-poured candle making offers a multitude of options. With a range of materials, sizes, and shapes to choose from, read on for a 101 breakdown that can help you make the right selection for your candle making.

In today’s retail landscape, is selling only flowers in your store good enough? Should you consider ‘add value’ gifts and a real and continuing profit centre for your flower shop? Many florists consider themselves as a retailer of gifts and flowers these days and not only a florist. So what are some tips to help you improve your retail offering?

Since the global financial crisis, we have seen major changes to retail overall. This includes the strengthening of larger players and introduction of now-trusted platforms of online sales.