Tag local florist

When an important event like Valentine’s Day, Mother’s Day or a wedding is just around the corner one of the big questions to consider is: where are you going to buy your fresh flowers?

Summary

• Social platforms like Instagram are fantastic tools for florists to share their work.
• Customers now have a window into floristry design that they never had before social media.
• Clients often don’t choose things from a florist’s portfolio anyomore, but instead straight from social media.
• Most grand floral installations take skills that only experienced florists will have.
• Florists themselves need to be realistic about their abilities, but always strive to be creative.

We’ve all seen the social media wedding of our dreams splashed across the screens of our digital devices. Scenes of grand halls and gardens dressed in towering floral installations, blooming with the most beautiful seasonal flowers.
In today’s digital world, the professional florist is forever being challenged by clients to push their boundaries to makes these lavish dreams come true. But does this type of demand help or hinder a florist’s talents?

Summary

• Social platforms like Instagram are fantastic tools for florists to share their work.
• Customers now have a window into floristry design that they never had before social media.
• Clients often don’t choose things from a florist’s portfolio anyomore, but instead straight from social media.
• Most grand floral installations take skills that only experienced florists will have.
• Florists themselves need to be realistic about their abilities, but always strive to be creative.

We’ve all seen the social media wedding of our dreams splashed across the screens of our digital devices. Scenes of grand halls and gardens dressed in towering floral installations, blooming with the most beautiful seasonal flowers.
In today’s digital world, the professional florist is forever being challenged by clients to push their boundaries to makes these lavish dreams come true. But does this type of demand help or hinder a florist’s talents?

Most flower business owners are constantly trying to build a creative team to ensure that their businesses are successful. But this is not always easy. Most of the time a florists main goal can be solely focused on the selling and delivery of flower arrangements. Unfortunately, this means in a fast-paced world of technology and trends it is easy for a business to get left behind if they don’t invest in a dedicated team to help push them forward.

The ever flexible and sheer resilience of the florist community, growers, flower wholesalers, florist & their staff, florist educators, floral designers and even flower delivery drivers have taken Covid-19 head on.

By now we all know what havoc Covid-19 Corona virus pandemic is having on the florist industry and Australian economy.

Small business is big business in Australia. The facts:

When buying fresh flowers, the most important issue is how to “keep your flowers FRESH” for as long as you can.

In business today, be it online, in store or in person, we are constantly being told that it is all about the ‘customer experience’. This could not be further from the truth.

In today’s retail landscape, is selling only flowers in your store good enough? Should you consider ‘add value’ gifts and a real and continuing profit centre for your flower shop? Many florists consider themselves as a retailer of gifts and flowers these days and not only a florist. So what are some tips to help you improve your retail offering?