Support The Local Shopping Experience
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/Small business is big business in Australia. The facts: The small business segment of our economy employs over 40% of the workforce.... Read More
Managing Flowers For Outdoor Wedding And Events
Making sure your flowers perform and have optimum freshness for an outdoor event is tricky but not impossible. Time management from market... Read More
Whose customer experience is it?
In business today, be it online, in store or in person, we are constantly being told that it is all about the... Read More
Flowers feed gifts and gifts feed flowers
In today’s retail landscape, is selling only flowers in your store good enough? Should you consider ‘add value’ gifts and a real... Read More
Truths about the florist market we don’t want to hear
Since the global financial crisis, we have seen major changes to retail overall. This includes the strengthening of larger players and introduction... Read More
How To Inspire Creativity In Your Flower Shop
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Even the best of creative florists have to look long at hard at their store to lift creativity so as to appeal... Read More
How do you market to Generation X, Y and Z?
There is so much marketing jargon these days about understanding how to market to different generations. Why is this important? Well, as... Read More
Think Creatively And Boost Your Business
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During our busy day we usually don't stop to think creatively about our flower business. However, you may wish to ask yourself some questions so you continue to create an attractive atmosphere for your customers.
Florist strategies: when the going gets tough, the tough get going
The modern retail landscape today is vibrant, interactive and competitive. The florist industry has kept pace with the overhaul of traditional methods... Read More
5 Reasons To Support Your Local Florist This Valentine’s Day
Valentine’s Day is just around the corner! The big question is: where are you going to buy your fresh flowers? Choosing your... Read More
