Tag Creative

Summary

• Social platforms like Instagram are fantastic tools for florists to share their work.
• Customers now have a window into floristry design that they never had before social media.
• Clients often don’t choose things from a florist’s portfolio anyomore, but instead straight from social media.
• Most grand floral installations take skills that only experienced florists will have.
• Florists themselves need to be realistic about their abilities, but always strive to be creative.

We’ve all seen the social media wedding of our dreams splashed across the screens of our digital devices. Scenes of grand halls and gardens dressed in towering floral installations, blooming with the most beautiful seasonal flowers.
In today’s digital world, the professional florist is forever being challenged by clients to push their boundaries to makes these lavish dreams come true. But does this type of demand help or hinder a florist’s talents?

There is no doubt that life as a modern florist has changed from its traditional beginnings. Today, not all florists work out of retail stores. Some florists have studios, some are mobile, and some only have an online presence. Customers have also become more knowledgeable than ever before. When making a purchase, customers now often know the style, flower type, colour, and even spend limit they want.