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What Is The Best Way To Manage Fresh Cut Roses?

What Is The Best Way To Manage Fresh Cut Roses?


  • The flower distribution chain has to be carefully managed to ensure the correct care of fresh-cut roses. 
  • Growers need to take key sanitation and hydration steps before the flowers leave the farm, or they will not survive the trip to the florist.
  • Once delivered to the florist, key hydration and nourishment steps are needed to ensure the quality of the flowers.
  • When designing bouquets, florists need to be properly conditioning the flowers for further storage and transport.
  • Good florists should provide consistent flower care advice and support to customers after they have purchased their product.

Fresh cut roses are one of the world’s most popular flowers and often take the spotlight on Valentine’s Day and Mother’s Day. During these special occasions, the demand for fresh cut roses skyrockets and superior care is required to get them from the farm to the customer, while still looking their best.

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