Tag floral industry

The following history of Henry Koch was written by his wife Una in 1986 for Mr. Ray Radford (owner of RAYS florist for many years and a great contributor to the florist industry) to use in preparation of some recognition for his connection with the floristry trade over the past six decades. She said: “Although I am giving you the facts as I know them, please only use what you think fit. I was ‘the girl in the office’ when he commenced work in Sydney.” The same information was also used for his funeral eulogy.

In business today, be it online, in store or in person, we are constantly being told that it is all about the ‘customer experience’. This could not be further from the truth.

There is so much marketing jargon these days about understanding how to market to different generations. Why is this important? Well, as a broad rule, generations tend to form similar habits and patterns. If we are looking at selling to a person that is 40 years old today, we should try to learn about the generation in which they grew up. On the other hand, if want to market to someone who will be 40 years old in say 10 years time, then I should be looking at the behaviour of a 30-year-old. This may not be as confusing as you think, once you know a little about each generation. We have to go way back to get a better understanding.

The modern retail landscape today is vibrant, interactive and competitive. The florist industry has kept pace with the overhaul of traditional methods of selling, by using their professional skills as well as changing old habits and mindsets. Businesses both small and large have embraced the opportunity to take back their customers with superior service, quality of product and professional enthusiasm.

Preparing visual displays for special events is one skill that professional florists and retailers alike are very good at. Below we just want to give you a few tips for Mothers’ Day merchandising to help you ensure your displays give your customers the best experience.