Tag florist

In business today, be it online, in store or in person, we are constantly being told that it is all about the ‘customer experience’. This could not be further from the truth.

Imported roses or locally grown? I think it would be fair to say that everyone you would ask would prefer to buy Australian grown products.

In today’s retail landscape, is selling only flowers in your store good enough? Should you consider ‘add value’ gifts and a real and continuing profit centre for your flower shop? Many florists consider themselves as a retailer of gifts and flowers these days and not only a florist. So what are some tips to help you improve your retail offering?

Do you find it difficult to blend and conceal green floral foam in your arrangements? Are you looking for a solution to use less flowers in an arrangement while maintaining a high-quality visual impact?
To solve these dilemmas, Smithers-Oasis have developed a new floral foam: OASIS® Noir Ideal Floral Foam Maxlife.

Since the global financial crisis, we have seen major changes to retail overall. This includes the strengthening of larger players and introduction of now-trusted platforms of online sales.

There are certain recurring habits that good florists engage in to ensure their businesses are successful. Some of these are:

“A rolling stone gathers no moss”. Plan ahead and keep working your merchandise.
Every year without fail, all major selling events such as Christmas, Valentines and Mother’s Day always happen and create sales.

The excitement is building for one of the biggest concerts coming to Australia in 2024, and there’s no better way to elevate your Taylor Swift Eras Tour outfits than with some stunning flower crowns or flower headbands. Whether you want your Eras Tour outfits to reflect the spirit of Lover, 1989, Reputation, or any other era-theme, a flower crown made with artificial or preserved flowers can be the perfect accessory to amplify your look.

When florists make arrangements they usually need to use floral foam to secure their flowers and offer the flowers a water source.

There is so much marketing jargon these days about understanding how to market to different generations. Why is this important? Well, as a broad rule, generations tend to form similar habits and patterns. If we are looking at selling to a person that is 40 years old today, we should try to learn about the generation in which they grew up. On the other hand, if want to market to someone who will be 40 years old in say 10 years time, then I should be looking at the behaviour of a 30-year-old. This may not be as confusing as you think, once you know a little about each generation. We have to go way back to get a better understanding.