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There are certain recurring habits that good florists engage in to ensure their businesses are successful. Some of these are:

“A rolling stone gathers no moss”. Plan ahead and keep working your merchandise.
Every year without fail, all major selling events such as Christmas, Valentines and Mother’s Day always happen and create sales.

The excitement is building for one of the biggest concerts coming to Australia in 2024, and there’s no better way to elevate your Taylor Swift Eras Tour outfits than with some stunning flower crowns or flower headbands. Whether you want your Eras Tour outfits to reflect the spirit of Lover, 1989, Reputation, or any other era-theme, a flower crown made with artificial or preserved flowers can be the perfect accessory to amplify your look.

When florists make arrangements they usually need to use floral foam to secure their flowers and offer the flowers a water source.

There is so much marketing jargon these days about understanding how to market to different generations. Why is this important? Well, as a broad rule, generations tend to form similar habits and patterns. If we are looking at selling to a person that is 40 years old today, we should try to learn about the generation in which they grew up. On the other hand, if want to market to someone who will be 40 years old in say 10 years time, then I should be looking at the behaviour of a 30-year-old. This may not be as confusing as you think, once you know a little about each generation. We have to go way back to get a better understanding.

The modern retail landscape today is vibrant, interactive and competitive. The florist industry has kept pace with the overhaul of traditional methods of selling, by using their professional skills as well as changing old habits and mindsets. Businesses both small and large have embraced the opportunity to take back their customers with superior service, quality of product and professional enthusiasm.

When should I mark down and clear slow selling products?

Unfortunately, not everyone has the space to express themselves when it comes to their green thumb. While we would all love acres of garden space to grow all kinds of beautiful things, many of us have to make do with what we’ve got. This is where DIY terrariums come into play, a mini garden for your tabletop to create a fun and eye-catching decorative piece.
Not only are they real space saver and rather quirky, but terrariums are also very easy to maintain. Whether the idea is to brighten up your office desk, bring some nature from outside to in, or provide a fun gift for a loved one, terrariums are great DIY options.
However, some of you may still be wondering exactly what a terrarium is…

Known for their exotic and stunning blooms, potted orchids are becoming a popular addition to many households. With a little knowledge and care, they can grow and prosper in any home.