Tag floristry

Summary:

• What do I need to consider when choosing containers for hand-poured candle making? 
• Material: Select a container made of heat-resistant materials such as glass or coated ceramic.
• Size: Choose a container that is wide enough to accommodate a safe perimeter of wax around your wick.
• Shape: Containers with a uniform diameter or width are ideal, as this facilitates an even burn. An even burn maximises your candle’s lifespan and helps to prevent smoky burning. 
• Aesthetic: Match the container style with your candle’s intended purpose and/or branding.

Choosing containers for hand-poured candle making offers a multitude of options. With a range of materials, sizes, and shapes to choose from, read on for a 101 breakdown that can help you make the right selection for your candle making.

In business today, be it online, in store or in person, we are constantly being told that it is all about the ‘customer experience’. This could not be further from the truth.

In today’s retail landscape, is selling only flowers in your store good enough? Should you consider ‘add value’ gifts and a real and continuing profit centre for your flower shop? Many florists consider themselves as a retailer of gifts and flowers these days and not only a florist. So what are some tips to help you improve your retail offering?

Do you find it difficult to blend and conceal green floral foam in your arrangements? Are you looking for a solution to use less flowers in an arrangement while maintaining a high-quality visual impact?
To solve these dilemmas, Smithers-Oasis have developed a new floral foam: OASIS® Noir Ideal Floral Foam Maxlife.

Since the global financial crisis, we have seen major changes to retail overall. This includes the strengthening of larger players and introduction of now-trusted platforms of online sales.

There are certain recurring habits that good florists engage in to ensure their businesses are successful. Some of these are:

The excitement is building for one of the biggest concerts coming to Australia in 2024, and there’s no better way to elevate your Taylor Swift Eras Tour outfits than with some stunning flower crowns or flower headbands. Whether you want your Eras Tour outfits to reflect the spirit of Lover, 1989, Reputation, or any other era-theme, a flower crown made with artificial or preserved flowers can be the perfect accessory to amplify your look.

When florists make arrangements they usually need to use floral foam to secure their flowers and offer the flowers a water source.

There is so much marketing jargon these days about understanding how to market to different generations. Why is this important? Well, as a broad rule, generations tend to form similar habits and patterns. If we are looking at selling to a person that is 40 years old today, we should try to learn about the generation in which they grew up. On the other hand, if want to market to someone who will be 40 years old in say 10 years time, then I should be looking at the behaviour of a 30-year-old. This may not be as confusing as you think, once you know a little about each generation. We have to go way back to get a better understanding.