Every florist shop has different clientele and every florist has a different view on how to give their customer the best customer service and offer. So this might mean florists will have a standard menu of products for each important floral occasion like Mother’s Day and other will only offer individual creations to suit the customer’s wishes.
Imagine this scenario: Online sales are booming, but your brick-and-mortar store is lacking customer traffic. You look around and can’t figure out what the problem is. After all, your shelves are fully stocked, the whole store is gorgeously decorated, and you are ready to meet the needs of your customers. Sound familiar?
Most florists know that the more beautifully and vibrantly their flowers are displayed in store the better their chances of catching potential customers’ eyes and getting sales are.
Preparing visual displays for special events is one skill that professional florists and retailers alike are very good at. Below we just want to give you a few tips for Mothers’ Day merchandising to help you ensure your displays give your customers the best experience.