The modern retail landscape today is vibrant, interactive and competitive. The florist industry has kept pace with the overhaul of traditional methods of selling, by using their professional skills as well as changing old habits and mindsets. Businesses both small and large have embraced the opportunity to take back their customers with superior service, quality of product and professional enthusiasm.
When should I mark down and clear slow selling products?
In our industry, the will to reduce plastics and move towards eco-friendly solutions has been building up. Following years of development in response to consumer trends and the demand of customers, Smithers-Oasis has introduced the latest generation of OASIS® Floral Foam, called Maxlife, the first floral foam with Enhanced Biodegradability.
As we announced it in the Australian Flower Industry magazine of December 2018, Koch & Co is proud to be one of the first suppliers on the Australian market to offer this product to florists.
Living in the modern world it can be easy to forget the romance nature can inspire within us. In a simpler world many centuries ago floriography, the language of flowers, was central to communicating our deepest and most passionate thoughts. The invention of this humble language, while often credited to the Victorians, is actually thought to be the invention of the Ottomans and the Persians who first developed this marvelous form of communication in the early 17th Century.
Bart Hassam talks about what, and who, inspires him – and why organising flowers for a dinner for 800 people was even more challenging than it sounds.
This year Koch & Co was proud to support the florist industry by sponsoring The Floral Design Competition with Flowers Victoria. Held in the Great Hall of Flowers the competition called upon entrants to create an events table decoration using at least fifty percent floral and eighty percent botanical material, with sundries from Koch & Co. Our MD Karl Papas joined Matthew Landers and Greg Milner in judging, and noted the “breadth of individuality and passion” shown from the competition entrants. Congratulations to all the entrants are due – we hope it’s an experience every entrant enjoyed, and we hope you’ll take part in future competitions.
We talk to Mark Pampling about dream jobs, his desert island flowers, and how Valentine’s Day kick-started his funeral plans!
When it comes to florist cutting tools, there are a number of different tools for different jobs. Using the right tool for the job is crucial to deliver high quality arrangements. The quality of these tools determines how much of the stem is left on your flower, how many thorns are left on a rose, and how neat your final packaging is cut. In this guide, we’ll go through some of the instruments that every florist and DIY crafters should have on hand and what each tool does. Using good quality florist tools makes for better quality work with less effort.